Hey there, As the world of AI expands, so do everyone's mouths. We all have opinions about this fascinating and somewhat intimidating technology. If you're not familiar with AI, it stands for Artificial Intelligence. Basically, it's using computers to perform tasks that humans normally do, such as speech recognition, computer vision, translation between languages, and other input mappings. AI has been around since the 1950s, but it's evolving fast, and programs like ChatGPT are putting the world on edge. Some people are half excited and half totally losing their minds. After all, AI sounds like something straight out of a sci-fi movie, right? The robots start out helpful, then take everyone's jobs, and eventually turn rogue, taking over the world and enslaving humanity... War, famine, the end. But let's cool our jets, shall we? Yes, you can ask a robot specific questions and get accurate answers (mostly). Yes, AI is here and everyday people around the world have easy access. And...it's actually pretty awesome. Recently, I've been getting two recurring questions: "Aren't you afraid ChatGPT will replace you as a writer? as a marketer?" and "Why use AI then?" Here's my answer: Nobody wants to read bland content. Robots produce robotic content. There's no emotion, no humanistic tone. It's not conversational. You don't read a ChatGPT answer and connect with the writer. It's boring. Bland. Tasteless. But here's the thing: AI is still a brilliant resource, a tool. It can't do what you or I can do, but it can spark creativity, ideas, and thoughtfulness. For instance, say there's a topic you want to write about, but you need more information, or even a more condensed version of information. However, you don't have time to read through 50 pages on Google. That's where AI comes in. You can plug in your question, which can be very specific, like "Please give me 3 reasons why birds fly south in the winter." The answers will then spark your creativity, fueling your talent engine, so you can do what you do best: translate important, albeit unfun stuff to read or difficult to understand, into a voice your audience will understand and enjoy. AI doesn't have the human quality of emotion, experience, or the ability to tell a story like we do. After all, isn't that what we live for? A thought-provoking story that inspires reflection? A relevant post that guides us to decide? An ad that hits an emotional nerve, causing us to make a purchase? People want to see into the lives of others. Look at TikTok. People like to see real and read real. Since the Industrial Revolution, people have been afraid they would be replaced by a machine, and sometimes they were. But the machines also created new jobs. Think a
bout electricity, computers, Microsoft, surgical equipment, Google, vacuums...fantastic inventions that still require humans. Employers will eventually want new hires with AI experience. It's going on your resume. Crazy, right? But if you don't hop on the wave, you will get left behind. So my advice is this: Even if you are against the whole thing, even if it scares the bageezus out of you, learn it. Now. It's better to learn it now with everyone else, while there's an even playing field.
And if you're interested in learning more about ChatGPT and how it you can use it as a helpful resource- let me know.
- Ginny Lackie
1. Shop Locally
One of the most effective ways to support small business economy is to shop at local sores and buy from small business owners. By shopping locally, you can help small businesses to generate revenue and stay afloat. This includes services for your home and office as well!
2. Spread The Word
Tell your friends, family, and social media followers about your favorite small businesses. Word of mouth is a powerful marketing tool, and your recommendation can help a small business gain new customers.
3. Leave Positive Reviews
Online reviews can make or break a small business. Leaving positive reviews on platforms like Yelp, Google, and Facebook can help small businesses attract new customers and build a positive reputation.
4. Attend Local Events
Many small businesses rely on local events to promote their products and services. By attending local events, you can support small business and contribute to your local community.
When you support small business, you've helping to keep someone's dream alive!
Let me know how you want people to support your small business!
I get this question a lot from small business owners and entrepreneurs.
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗼𝘀𝘁 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆?
Here's why:
New and frequent posts show your fans and followers that you are active, legitimate, and care about them. Old or expired posts could imply your business is closed or isn't invested in its customers.
Use post scheduling to create posts in advance so your Page(s) remains fresh, even when you're away.
Engage your followers with relatable content: Relevant content will help you connect with your audience. Potential customers who see content that matters to them will be more likely to become fans of your Pag(s)e and trust your business.
Here's a few more tips:
-Share more about your business.
-Show customers how you do what you do—even the boring stuff.
-Avoid jargon.
-Use simple language that your customers can easily understand.
-Don’t use overly industry-specific jargon or phrases that may confuse customers.
