The Hound Blog

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I get this question a lot from small business owners and entrepreneurs.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗼𝘀𝘁 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆?

Here's why:

New and frequent posts show your fans and followers that you are active, legitimate, and care about them. Old or expired posts could imply your business is closed or isn't invested in its customers.

Use post scheduling to create posts in advance so your Page(s) remains fresh, even when you're away.

Engage your followers with relatable content: Relevant content will help you connect with your audience. Potential customers who see content that matters to them will be more likely to become fans of your Pag(s)e and trust your business.

Here's a few more tips:

-Share more about your business.

-Show customers how you do what you do—even the boring stuff.

-Avoid jargon.

-Use simple language that your customers can easily understand.

-Don’t use overly industry-specific jargon or phrases that may confuse customers.

It's all about 🅲🅾🅽🆂🅸🆂🆃🅴🅽🅲🆈!

A good 'rule of thumb' is to post the same number of times/days each week.

Choose the days you have the largest audience and make those days/times when you want to get your message out.

Consistency is HUGE in so many areas of our lives and it's no different when it comes to posting on social media.

If this is an area that you struggle in, ('cause you're busy running a business) please reach out.

  • Ginny Lackie

A lot of what people don't realize about creating an online presence is story telling. Yes, even if you're a business owner.

Tell a story- a personal story about you, your business, or your family 𝚝𝚘 𝚌𝚛𝚎𝚊𝚝𝚎 𝚊 𝚌𝚘𝚗𝚗𝚎𝚌𝚝𝚒𝚘𝚗. I like to link this with being 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘. Your business is helpful and that's cool, but people like to know WHO you are.

It could be :

- a story about your day

- a meaningful interaction you had with someone that made your day

- something sweet, funny or weird your kid did

- a personal blurb to share a bit about yourself

- how your business started

Whatever you choose, it helps your followers know a little more about you.

Ya know what? I bet they'll really like you... 😘

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