Why Your Business Needs to Post More on Social Media

I get this question a lot from small business owners and entrepreneurs.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗼𝘀𝘁 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆?

Here's why:

New and frequent posts show your fans and followers that you are active, legitimate, and care about them. Old or expired posts could imply your business is closed or isn't invested in its customers.

Use post scheduling to create posts in advance so your Page(s) remains fresh, even when you're away.

Engage your followers with relatable content: Relevant content will help you connect with your audience. Potential customers who see content that matters to them will be more likely to become fans of your Pag(s)e and trust your business.

Here's a few more tips:

-Share more about your business.

-Show customers how you do what you do—even the boring stuff.

-Avoid jargon.

-Use simple language that your customers can easily understand.

-Don’t use overly industry-specific jargon or phrases that may confuse customers.