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Weeding Out the Tire Kickers

Written by Ginny Lackie, Founder/CEO of Click Hounds Marketing

Ooltewah, TN

๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—ต๐—ฒ๐—ฟ๐—ฒ? You spend time talking to a potential client; maybe there's a long phone chat, or PMs back and forth, or multiple emails. Then, ya wait. And wait... You follow-up. No reply.

What just happened? Your time has just been wasted. They've wasted your time while they've been kicking tires.

So, how do you put the kibosh on these tire kickers? How do you sift through the weeds and get the quality clients you need?

Create a ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ that potential clients can fill out and submit on your website, or one that can be emailed, ๐™ฅ๐™ง๐™ž๐™ค๐™ง to you investing in a lengthy conversation.

๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐˜๐—ต๐—ถ๐˜€ ๐—ฑ๐—ผ? 1. This helps convey that you're legit. That you take what you do seriously by asking for background information.

2. This creates ๐™›๐™ง๐™ž๐™˜๐™ฉ๐™ž๐™ค๐™ฃ, which helps them (and you) determine their level of dedication to having you solve their problem. If they really need it solved, filling out your form won't deter them.

3. The longer the answers, the more likely they are to be dedicated to obtaining your services.

๐—ค๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ๐˜€: - How frustrated are you with (problem you solve here)? - Have you tried solving this issue on your own? If so, how? - Have you ever hired someone to assist you with ______? - If you had to describe your problem in one word what would it be?

Weeding out the tire kickers, finding the kind of clients you want to help and maintaining your sanity, one questionnaire at a time.


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