Simple words from the late Steve Jobs- "A brand is simply trust."
You want your brand to be associated with positive qualities and traits. Some of the most important traits your customers should associate with your brand are honesty and trustworthiness.
𝗪𝗮𝘆𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁:
Be willing to answer questions.
Open the doors.
Show your human side.
Build relationships with customers.
Create brand attributes.
Display company culture
Create brand attributes
Make it personable
Written by Ginny Lackie, Founder/CEO of Click Hounds Marketing
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗯𝗲𝗲𝗻 𝗵𝗲𝗿𝗲? You spend time talking to a potential client; maybe there's a long phone chat, or PMs back and forth, or multiple emails. Then, ya wait. And wait... You follow-up. No reply.
What just happened? Your time has just been wasted. They've wasted your time while they've been kicking tires.
So, how do you put the kibosh on these tire kickers? How do you sift through the weeds and get the quality clients you need?
Create a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗳𝗼𝗿𝗺 that potential clients can fill out and submit on your website, or one that can be emailed, 𝙥𝙧𝙞𝙤𝙧 to you investing in a lengthy conversation.
𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗱𝗼? 1. This helps convey that you're legit. That you take what you do seriously by asking for background information.
2. This creates 𝙛𝙧𝙞𝙘𝙩𝙞𝙤𝙣, which helps them (and you) determine their level of dedication to having you solve their problem. If they really need it solved, filling out your form won't deter them.
3. The longer the answers, the more likely they are to be dedicated to obtaining your services.
𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀: - How frustrated are you with (problem you solve here)? - Have you tried solving this issue on your own? If so, how? - Have you ever hired someone to assist you with ______? - If you had to describe your problem in one word what would it be?
Weeding out the tire kickers, finding the kind of clients you want to help and maintaining your sanity, one questionnaire at a time.