- Ginny Lackie
It's all about 🅲🅾🅽🆂🅸🆂🆃🅴🅽🅲🆈!
A good 'rule of thumb' is to post the same number of times/days each week.
Choose the days you have the largest audience and make those days/times when you want to get your message out.
Consistency is HUGE in so many areas of our lives and it's no different when it comes to posting on social media.
If this is an area that you struggle in, ('cause you're busy running a business) please reach out.
- Ginny Lackie
A lot of what people don't realize about creating an online presence is story telling. Yes, even if you're a business owner.
Tell a story- a personal story about you, your business, or your family 𝚝𝚘 𝚌𝚛𝚎𝚊𝚝𝚎 𝚊 𝚌𝚘𝚗𝚗𝚎𝚌𝚝𝚒𝚘𝚗. I like to link this with being 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘. Your business is helpful and that's cool, but people like to know WHO you are.
It could be :
- a story about your day
- a meaningful interaction you had with someone that made your day
- something sweet, funny or weird your kid did
- a personal blurb to share a bit about yourself
- how your business started
Whatever you choose, it helps your followers know a little more about you.
Ya know what? I bet they'll really like you... 😘
- Ginny Lackie
Simple words from the late Steve Jobs- "A brand is simply trust."
You want your brand to be associated with positive qualities and traits. Some of the most important traits your customers should associate with your brand are honesty and trustworthiness.
𝗪𝗮𝘆𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁:
Be transparent.
Be willing to answer questions.
Open the doors.
Show your human side.
Tell stories.
Build relationships with customers.
Create brand attributes.
Be authentic.
Display company culture
Create brand attributes
Be authentic
Make it personable
