A Brand is Simply Trust
Simple words from the late Steve Jobs- "A brand is simply trust."
You want your brand to be associated with positive qualities and traits. Some of the most important traits your customers should associate with your brand are honesty and trustworthiness.
𝗪𝗮𝘆𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁:
Be willing to answer questions.
Open the doors.
Show your human side.
Build relationships with customers.
Create brand attributes.
Display company culture
Create brand attributes
Make it personable